With regional and international expansion in the horizon, 2026 is an ambitious new year for Sunway Property.
Following a record RM4.0 billion in sales in 2025, Sunway Property has set a RM4.4 billion sales target for 2026, supported by a RM5.1 billion launch pipeline across Malaysia and key regional markets. The target builds on sustained growth over the past three years, reflecting buyer confidence, disciplined execution, and resilient demand for well-located, master-planned developments that offer long-term value.
In 2025, Sunway Property surpassed its RM3.6 billion target to achieve RM4.0 billion in total sales. This is up from RM3.0 billion in 2024 and RM2.4 billion in 2023, underscoring the strength of its Master Community Developer strategy amid evolving market conditions.
Positioned for Growth in a Transforming Market
As Malaysia enters a transformative phase driven by the 13th Malaysia Plan, major infrastructure investments, and the Johor–Singapore Special Economic Zone (JS-SEZ), Sunway Property’s growth strategy remains closely aligned with changing homebuyer and investor expectations.
With RM10.2 billion in unbilled revenue and a remaining landbank of 2,425 acres as of 31 December 2025, the developer is well-positioned to deliver sustained growth. Its approach is anchored by the Sunway Design & Development Architecture (SDDA) framework and a Build–Own–Operate (BOO) model that enables long-term stewardship of its communities and assets.
“Homebuyers today are more deliberate and value-driven. They prioritise certainty, liveability and long-term value, not just a unit,” said Chung Soo Kiong, Managing Director of Sunway Property.
“Our 2025 performance reflects the trust placed in Sunway Property to deliver, complete and steward communities over the long term. This continued focus and discipline underpins our RM4.4 billion sales target for 2026.”
Market Insights Shaping Sunway Property’s 2026 Pipeline
According to Knight Frank Malaysia Real Estate Highlights 2H 2025, residential properties accounted for 61.4% of nationwide transactions, with buyers prioritising quality, connectivity and long-term value amid a phase of selective optimism.
Demand remains concentrated in:
- Klang Valley, for well-located urban developments
- Johor, driven by renewed cross-border interest from the JS-SEZ and RTS connectivity
- Penang, supported by technology-led investment
These trends are reflected in Sunway Property’s digital engagement. In 2025, over 93% of corporate website traffic originated from key local and international markets, including Singapore and China. Singapore recorded close to 40% audience growth, while China demonstrated a marked acceleration toward the end of the year.
This digital interest has translated into purchases, with international buyers increasing their share from around 6% in 2023 to 15% in 2025. Singapore remained the largest foreign buyer market, alongside growing participation from China, Taiwan and other regional and international markets.
2026 Project Launches Across Malaysia and Key Regional Markets
Guided by its SDDA pillars of Sustainability, Innovation, Health & Wellness, and Lifestyle & New Experience, Sunway Property’s 2026 pipeline continues to prioritise connectivity, liveability, and long-term value, reinforced by its BOO model.
Johor
At Sunway City Iskandar Puteri, Sunway Property will introduce a condominium and linked houses in 2026 alongside lifestyle destinations including the Jeffrey Cheah Circuit and Sunway Puteri Hills. Recognising its expertise as a Master Community Developer, the township was recently awarded Platinum at the Smart Township Malaysia Awards by PLANMalaysia and KPKT — making it Malaysia’s first developer-led township to receive this distinction.
At the Bukit Chagar RTS TOD, adjacent to the RTS station, Sunway Property plans to launch its first residential tower, strengthening its presence along the Johor–Singapore corridor.
Klang Valley
New phases at Sunway Serene 2 and Sunway Velocity 3 will cater to family-oriented buyers and urban residents seeking highly connected locations. In addition, the Jeffrey Cheah Performing Arts Centre at Sunway Square in Sunway City Kuala Lumpur is scheduled for completion, further enhancing the township’s integrated lifestyle offering.
Penang & Ipoh
In Penang, Sunway Property will launch retail and serviced apartments within its thriving masterplan, Sunway Wellesley. In Ipoh, Sunway Bayu marks the final landed residential phase in Sunway City Ipoh, while Sunway Ipoh Mall is targeted for completion in 2027, reinforcing the township’s long-term vibrancy.
International
In Singapore, Sunway Property participates through Sunway MCL, which will launch Pinery Residences in 2026. In China, two new apartment blocks are planned within Sunway Gardens, while a strategic re-entry into Cambodia is under evaluation.
Throughout everything, Sunway’s promise to be With You For Generations remains.
Malaysian Roots, Regional Expansion
As Sunway Group looks to The Next 50 Years & Beyond, Sunway Property remains firmly rooted in Malaysia even as it expands regionally. Guided by its Master Community Developer ethos, the developer continues to shape integrated, people-first townships that deliver enduring value for homeowners, businesses, and society.
This trust is reflected in Sunway Property’s Gold recognition at the Putra Brand Awards, marking its return to the top tier after seven years and its 16th consecutive year of recognition, based on votes from over 51,000 consumers.
As Sunway Property moves into 2026, it continues to shape integrated, future-ready communities — driven by trust, disciplined execution, and its Master Community Developer philosophy.
